Saturday, 9 March 2013

Taking Romance to the Developing World

Interesting news in the Romance Publishing world - Harlequin UK has partnered with biNu, the social enterprise with a mission to stimulate reading in growth markets, to make its e-books available for mobile phone users in India and Africa.

biNu is optimised for fphones widely used in Asian, African and South American territories, and it has over five million users. They could access nearly 9,000 Harlequin titles through a Mills & Boon branded shop.
Tim Cooper, commercial director for Harlequin UK, says "We've already established our Mills & Boon imprint in India, but it is out aim to make our content available to women across the world. Working with biNu has created a real opportunity for us to reach women in developing markets, and as these countries come online with tablet technology, we will be at the heart of their reading experience."

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